Case Studies

Case Study Copywriting Answers Life Science Questions

Most life science marketers know the basic structure for case study copywriting. After all, it hasn’t changed in forever.

Here’s what case study copywriters need to answer:

  • What’s the problem?
  • What’s the solution?
  • What’s the result?

Pretty easy, right?

But don’t forget, copywriters also answer the reader’s big question:

  • Why should I care?

The case study copywriters of Foculus Marketing probe for answers. We develop case study copywriting with questions like:

  • What’s the twist?
  • What’s the insight?

This brings more nuance and freshness to your case study copywriting. It compels readers to pay attention and respond to you.

Prospects love case study copywriting – if done right

Here’s a potential problem with case study copywriting:

Your customers may be eager to participate but their company policy prevents them from talking. Or they worry about giving away a competitive advantage.

  • Understood!

The case study copywriters of Foculus Marketing can make these stories compelling while keeping the participants anonymous.

Here’s what is great about case study copywriting:

  • If done right, prospects love it!

Generate more of the love with the case study copywriters of Foculus Marketing.

Please Contact Us today.